We Protect The Integrity Of Your Tomorrow.

At Fractional, we’re champions of those who’ve taken the risk to chase their dreams and are passionate about the continuous process of creating a “better” growth solution for their businesses. We’ve seen first-hand the brokenness that exists within the marketing industry and are committed to providing solutions that not only disrupt the current issues and narratives but also solve future problems.

Through A Belief & Practice Of Doing Marketing Better.

From vision to scaling, our outsourced management team follows a process designed to maximize the marketing success of our clients. This process is designed to allow for fluidity as technology, tactics, and strategies change, and aligns with our goal to continuously do marketing better. Within this process we:

  • Cohesively integrate strategy & execution.

  • Base tactical recommendations on your success, not ours.

  • Utilize the right people at the right times.

Vision

  • Defining your purpose.

  • Building a strategy statement.

  • Determining your north star.

  • Getting your team to believe.

Strategy

  • Quantifying your definition of success.

  • Building your ideal customer buyer journey.

  • Refining how/what you sell at each stage.

  • Building tactics that align with success.

Planning

  • Organizing tactics into a marketing calendar.

  • Breaking initiatives down into quarterly sprints.

  • Defining team roles & responsibilities.

  • Working within your allocated marketing budget.

Execution

  • Facilitating bi-weekly marketing meetings.

  • Being accountable for all marketing outcomes.

  • Managing all team & vendors.

  • Reporting on all happenings.

Optimizing

  • Measuring results for continuous improvement.

  • Leveraging data & AI to guide decision-making.

  • Streamlining processes for maximum efficiency.

  • Driving consistency across all channels.

Scaling

  • Expanding marketing tech stack for growth.

  • Developing repeatable campaign frameworks.

  • Adapting our process to meet industry changes.

  • Knowing when it’s time to kill or scale.

We believe our values, coupled with our expertise, are the driving force behind our clients’ successes. Those values include:

With A Team Built On Values.

  • We ALWAYS do the right thing, even if it hurts.

  • We mean what we say and we follow through on what we commit to.

  • We find ways to outperform the standard by 10%.

  • We continuously look for ways to create an optimal future.

  • We go the extra mile to make things about we, not me.

The Fractional Marketing Guarantee.

If you’re not completely ecstatic with the direction of your marketing after 31 days you pay absolutely nothing.